Alex Ortiz, Ph.D.
Associate Professor of Communication
My teaching philosophy relies on combining lessons that incorporate the theoretical with the practical — it’s a balancing act for sure, but one that gives my students a broader sense of advertising’s role in our world while ensuring that the latest trends are spotlighted in the classroom. In addition, I will frequently take my students on tours of local and national advertising agencies to give them a firsthand perspective of the inner-workings of the industry.
Biography
Before arriving at ÀÖ²¥´«Ã½Èë¿Ú Southern, Dr. Ortiz gained practical experience in the advertising field by working at local and statewide newspapers in the state of ÀÖ²¥´«Ã½Èë¿Ú. Interestingly, his first media job came while he was in high school and was called on to serve as a radio announcer at a small country-western station — great experience which gave him a start in the media field. He worked in some area of the media since then and has enjoyed it ever since.Education
- Ph.D., Curriculum & Instruction, University of South ÀÖ²¥´«Ã½Èë¿Ú
- M. A., Mass Communications, University of ÀÖ²¥´«Ã½Èë¿Ú
- B. S., Advertising, University of ÀÖ²¥´«Ã½Èë¿Ú
Awards
- Interdisciplinary Studies Final Project Committee Member - 2008
- Thesis Committee Member - 2004
Publications
Ortiz, A. (2011). Community-based participant recruiting. A case study with rural U.S. Latinos. Presented at the annual meeting of the ÀÖ²¥´«Ã½Èë¿Ú Communication Association, Orlando, ÀÖ²¥´«Ã½Èë¿Ú.
Ortiz, A. (2006). Advertising believability based on medium and language: A comparison of Hispanic and White consumers. Southwestern Mass Communication Journal, 21(2).